Most Wanted Lipstick Campaign

The Brief:

Create best in class storytelling, with Scarlet Rouge shade as priority hero shade. Capitalize on Tom Ford’s unique, luxury vision for lip color. Develop unique/provocative storytelling assets that glorify hero product to convey true luxury, drive desirability and differentiate Tom Ford Beauty. Campaign theme to leverage “seduction”.

Role — Art Director: Develop creative campaign concept, art direct shoot, oversee post production, final asset design and delivery.