NYFW x BMW Social Content Series
The Brief:
Create an original social media content series that weaves together key BMW seasonal messaging with IMG designers, models and talent to tell the vehicle’s story through New York Fashion Week lens.
This season BMW will position itself at the center of innovation, aligning with creators in the fashion community who continue to push forward their industry and their craft. Central to this idea of “Driven by Innovation” is the feeling of positive momentum; images should be conceived with a dynamic, forward trajectory. Positive change should be kept top of mind, as it relates to today’s cultural zeitgeist and BMW’s reputation for innovating within the automotive category.
Role: Art Director
Agency: Spring Studios x IMG
Team:
Producer: Matthew Laskey
Photographer: Max Hoell
Talent: Joan Smalls, Alton Mason, Noor Tagouri
Joan Smalls Styling: Erik Mcneal
Makeup: Hung Vanngo
Hair: Hos Hounkpatin