Most Wanted Lipstick Campaign
The Brief:
Create best in class storytelling, with Scarlet Rouge shade as priority hero shade. Capitalize on Tom Ford’s unique, luxury vision for lip color. Develop unique/provocative storytelling assets that glorify hero product to convey true luxury, drive desirability and differentiate Tom Ford Beauty. Campaign theme to leverage “seduction”.
Role: Art Director: Develop creative campaign concept, art direct shoot, oversee post production, final asset design and delivery.
Team:
Agency: Spring Studios
Art Director: Matthew McDonald
Account Director: Donald Stewart
Producer: Clare Carter
Post Producer: Charina Espino
Beauty Photographer and Director: Steven Klein
Stylist: Carine Roitfeld
Model: Lara Stone
Product Photographer and Director : Mario Godlewski